What are your Hot Keywords is it you?

Remember Grandma's pies cooling in the window? Well i think that is what hot keywords are? They are like when someone passes through & they get a wiff of something that smells good first! Then they stop in and taste, then its like 0h! that was good and they start looking further because if that was good there has to be more goodies in here. So they go a little further, content has to be spread around each corner, once they get all the way in they find the pot of gold. The more traffic you get and hold for longer times the higher ratio of chance you will catch good followers. Because you do want to earn trust, so they will come back for more and tell their friends and so on.. Remember at the root of all this is you! You are the brand,keyword, and best catch. Be you own best fishing spot. Keep them coming back....     by Thomas G.

An Old Dog with a Longer Tail with a Long Tail ! Less is More.

The LONG TAIL: WHY THE FUTURE IS SELLING LESS OF MORE

Chris Anderson and Clay Shirky

The phrase the Long Tail was first coined by Chris Anderson.^[9] The concept drew in part from a February 2003 essay by Clay Shirky, "Power Laws, Weblogs and Inequality",^[10] which noted that a relative handful of weblogs have many links going into them but "the long tail" of millions of weblogs may have only a handful of links going into them. Beginning in a series of speeches in early 2004 and culminating with the publication of a Wired magazine article in October 2004, Anderson described the effects of the Long Tail on current and future business models. Anderson later extended it into the book The Long Tail: Why the Future of Business is Selling Less of More (2006).
Anderson argues that products in low demand or that have a low sales volume can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters, if the store or distribution channel is large enough. Anderson cites earlier research by Erik Brynjolfsson, Yu (Jeffrey) Hu, and Michael D. Smith, that showed that a significant portion of Amazon.com's sales come from obscure books that are not available in brick-and-mortar stores. The Long Tail is a potential market and, as the examples illustrate, the distribution and sales channel opportunities created by the Internet often enable businesses to tap that market successfully.
An Amazon employee described the Long Tail as follows: "We sold more books today that didn't sell at all yesterday than we sold today of all the books that did sell yesterday."^[11]
Anderson has explained the term as a reference to the tail of a demand curve.^[12] The term has since been rederived from an XY graph that is created when charting popularity to inventory. In the graph shown above, Amazon's book sales or Netflix's movie rentals would be represented along the vertical axis, while the book or movie ranks are along the horizontal axis. The total volume of low popularity items exceeds the volume of high popularity items.The six main themes of the book are:

1. In virtually all markets, there are far more niche goods than hits, as a result of improvements in the basic tools of production (i.e. Internet).
2. The costs of reaching these niches is now falling dramatically thanks to digital distribution, search and a critical mass of broadband technology.
3. There are a range of tools - from recommendations to rankings (think search) that help to shift demand down the long tail, and help people find useful/relevant niches.
4. The effect of all of this is that the demand curve will eventually flatten, with the hits becoming relatively less popular and the niches growing in popularity.
5. All of the niches add up to comprise a market that rivals the hits.
6. The internet can reveal a natural shape of demand, undistorted by distribution bottlenecks, scarcity of information and limited choice of shelf space.

I would recommend this book to all those interested in a well thought out premise on how the internet has radically altered many business models due to various supply and demand characteristics and the ability to exploit demand that would previously not have been profitable.