Social media marketing and its relevance to your students is undeniable. Yet it’s elusive to grasp and teach, even if you can spend hours a day studying the field.
I don’t pretend to have an answer to this challenge, but I can offer help.
The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time is a 104 page book that is perfect for students and classroom use. It not only explains how to use Twitter to create personal and business benefits, but also WHY it is a transformational communication platform.
I have taught more than 25 social media marketing college-level classes and the concepts and approaches in this book are battle-tested! I’m confident this would make a perfect text book for any high school or college class that touches on social media, business, society, and communications.
It would be appropriate for classes in:
- Marketing
- Business communications
- General business
- Social media
- Media and society
- Mass communications
- Journalism
- HR communications
In a field that is lacking relevant text books and teaching resources, The Tao of Twitter will connect for you and your students in important ways:
- If you assign The Tao of Twitter as required reading for the class, we will provide free classroom learning experiences developed in the author’s own college classes.
- We have also developed a deck of 20 useful Powerpoint slides that can be customized for your own teaching format and style. This will greatly cut down classroom preparation.
- This book is designed to cut through the hype of social media and ground an approach in traditional marketing fundamentals.
- It liberally uses real case studies to illustrate strategies, tactics and powerful business benefits of social media.
- It’s inexpensive and available in both paperback and digital forms.
I would be delighted to send you a complimentary copy for your review. Please write me atmark.schaefer@businessesGROW.com and I’ll send you a copy right away.
I’m passionate about helping students and teachers connect with social media and its potential to inspire, connect, and drive business benefits. I know you and your students will love The Tao of Twitter!
– Mark W. Schaefer
A video review from Professor Gary Shirr of Radford University: http://youtu.be/FaOFmA4XA68
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